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We walk alongside you on the insights journey

About Us

The Pacific Division at truwind is uniquely positioned to deliver research across the Pacific. With an established presence in ten Pacific nations and the capability to conduct research throughout the broader region, we provide high-quality, culturally relevant data quickly and effectively for clients.

Our approach is rooted in strong relationships with local researchers and communities. We prioritise community involvement and cultural sensitivity, ensuring our research not only informs but also empowers the communities we engage with. This commitment enables us to provide timely, actionable insights that drive real change.

Carl Davidson

Carl Davidson

  • Carl is one of New Zealand’s best-known social scientists. His long and distinguished career in research stretches over 30 years and includes stints as an academic, practitioner, and author. He has crafted an enviable reputation for his expertise in consumer psychology, research design and behavioural change. Carl is the author or editor of ten books about research practise in New Zealand and he is the past Chief Commissioner for the Families Commission. These days Carl is the Head of Insight at Research First and he is also an Adjunct Professor at the University of Canterbury.

Kekoa Baker

Kekoa Baker

  • Pacific Development Manager Kekoa is a proud Kānaka Maoli wahine dedicated to decolonising and indigenising research. As the Pacific Development Manager at Truwind, she ensures that all Pacific research processes and projects are grounded in Pacific perspectives, prioritising the voices of Tāngata Moana | Pacific communities, and providing clients with access to rich data from the region. With extensive experience in research, monitoring, and evaluation, coupled with postgraduate studies focused on indigenous social inclusion, Kekoa seamlessly integrates traditional knowledge with contemporary research methodologies. She is deeply committed to delivering insights that authentically capture the stories and needs of the communities she engages with, driving impactful change. Kekoa thrives in helping clients move beyond data, collaborating to transform insights into actionable strategies that can reshape policy and industry, leading to mutually beneficial outcomes.

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We have an established presence in nine Pacific nations and outreach into the wider region

01

Pacific First

  • Partnerships: We forge strong partnerships with local researchers, support capacity building, and involve communities in all aspects of the research process.

  • Speed and Efficiency: Our established presence and strong relationships in the Pacific allow us to expedite data collection, delivering quality, actionable insights at the pace our clients need.

02

Local Expertise

  • Knowledge Sharing: Working with established teams of local researchers and stakeholders ensures our clients’ research benefits from local knowledge and perspectives. This enhances both data collection and analysis, ensuring research is relevant and findings are interpreted through appropriate cultural lenses, leading to more actionable insights for our clients.​

03

Culturally Appropriate

  • Culturally Appropriate Metrics: Recognizing that many Western-developed metrics do not translate well to Pacific environments, we work with clients to develop indicators that reflect the Pacific communities. Our expertise helps clients achieve meaningful results by supporting the measurement of social, economic, and cultural indicators relevant to the Pacific context, including SEC, development, inclusion, and more.

  • Culturally Appropriate Methods: Drawing on our rich Pacific knowledge and experience we support clients in designing and implementing research that is culturally appropriate for the Pacific locations they are engaging with. Our approach ensures that research processes respect local customs and traditions, and that data collection methods are tailored to the specific cultural contexts. This guarantees the collection of rich and relevant data, meeting the unique needs of our clients, providing insights that are both meaningful and actionable

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